A good consumer experience can increase a customer’s spending budget and also increase their brand loyalty. The key to delivering the best consumer experience possible involves truly understanding your customers’ point of view. In the past, marketers have turned to costly focus groups and customer satisfaction surveys to measure what customers really value. However, these methods use a great deal of resources and because of the limited size of the groups it is difficult to know if this information is accurate. Focus groups and research of this nature have a fatal flaw – outdated information. Customers are talking about your products every day. The content they are generating is being utilized by other consumers and guiding them in their decision making process. This is the vital information you need today, not six months from now.

nResult’s qVision™ –through opinion mining – measures and aggregates thousands of online reviews, helping you understand what your customers really value. With this tool, you will be able to understand the real point of view of your customers – enabling you to invest in the areas that are most needed in order to improve their consumer experience. The growing popularity of online reviews creates an ideal opportunity for marketers. nResult’s qVision™ allows you to easily aggregate these available reviews, so you can understand the feelings and opinions of your customers in real-time, without wasting valuable time and resources on focus groups and surveys.

nResult’s qVision™

• Gives you, 24/7 data and information on your product or service’s perception in the market
• Helps you understand your customers’ point of view
• Compares your customers’ experience against the competition
• Identifies areas for improvement